Lost in translation?
One of the biggest mistakes a business can make when moving into or
marketing to a new market is assuming that the new market thinks and
behaves the same way they do. Simple messages can be lost in
translation. A message that seems so right from one point of view can
be perceived badly from another. At EFF we have considerable
knowledge, understanding and experience dealing with different
nationalities and the different perceptions that have.
EFF works with our clients to bridge this 'lost in translation' gap.